Melanie Martinez NFT, a platinum recording artist, is introducing her own NFT collection. The multi-faceted creative has launched her first-ever NFT drop, modelled after her own treasured collection of stuffed animals, becoming the latest celebrity to join the NFT ecosystem.
“CyberBaby Toy Shop,” which will go live today, Jan. 27 at 6:30 p.m. ET via MakersPlace, will showcase five plush animal collections. This project was developed to convey Martinez’s passion for vintage toys while giving her pet creatures immortal life on the blockchain. It consists of four animates limited editions, four still open editions, an open raffle, and an auction.
MELANIE MARTINEZ
ANNOUNCES DEBUT NFT DROP
“CYBERBABY TOY SHOP BY MELANIE MARTINEZ”
UNIQUE ART PIECES CREATED BY MUSIC & VISUAL ARTIST
FIRST OF TWO-PART DROP SET FOR RELEASE JANUARY 27
VIA MAKERSPLACE
THE “CYBERBABY TOY SHOP” WILL BE CARBON OFFSET USING AERIAL.IS
Melanie Martinez NFT
MakersPlace, the premier NFT marketplace for unique digital art, has collaborated with Melanie Martinez, a music and visual artist, for her debut NFT release, “CyberBaby Toy Shop by Melanie Martinez.” The first instalment of a two-part drop will be available on January 27 at 3:30pm PST.
As a pop renaissance lady, she continues to tap into the extraordinary for her first ever NFT collection. She is known for her music releases and visual projects such as Cry Baby and K-12, as well as her unique personal aesthetic. “CyberBaby Toy Shop by Melanie Martinez,” a very special digital collection inspired by her own vintage stuffed animals, is now available.
This project was developed to share Melanie’s love of vintage toys by giving her cherished creatures new life and connecting her realm to the metaverse. Enter the “CyberBaby Toy Shop,” which features animated digital art pieces of diverse animals dressed for a futuristic nursery with an enticing ominous touch.
“Vintage stuffed animals have been there for me for over 10 years, carrying the spirit of ghosts who once loved them,” Melanie explains. All of these fluffy handmade critters were designed solely to bring joy into people’s lives. I dedicate these animations to other antique toy enthusiasts that share my enthusiasm!”
The auction will contain a ‘Smoking Swan,’ as well as 22 animated copies of a ‘Claustrophobic Teddy Bear,’ a ‘Dairy Cow Mother,’ a ‘Emo Elephant,’ and a ‘Narcissistic Duck.’ Each piece of art will also be offered as a specially priced open edition print, with two lucky fans of the four multiple editions winning an animated piece via an Air Drop.
Descriptions of the items in the “CyberBaby Toy Shop by Melanie Martinez” drop on January 27:
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Claustrophobic Teddy Bear
Do the walls around you feel closer & closer every day? Feeling suffocated by life? This fluffy bear can relate!
Dairy Cow Mother
A rare godmother of vintage stuffed animals. Not only does she fly but she can also serve you a nice cold glass of (plant-based alternative) MILK!
Emo Elephant
This little ellie has been through hell and back! Such a sensitive soul, handmade for someone just as emotionally in tune as them. If you need a crying buddy to feel less alone I think you’ve found your match.
Narcissistic Duck
Sure, he can be full of himself…he even has a tendency to gaslight the other animals. But we guarantee you’ll feel the love-bombing right away with this duck-er…
Stoner Swan (one of one)
The designated joint roller with lungs of a champion. If you’re looking for a friend to get high with, watch movies with & make art with look no further! She may be forgetful at times but she does come with an infinite supply of Mary Jane.
Aerial.is, a sustainability platform that assesses carbon emissions based on linked energy use, will be used to offset the “CyberBaby Toy Shop.” The offsets will be distributed to high-quality forest conservation initiatives that have been validated by the American Carbon Registry.
About Melanie Martinez
Melanie Martinez’s creative drive and abilities have always set her apart from other musicians. Her captivating music and visual art have earned her a devoted global fanbase of over 10.5 million Instagram followers, 13.1 million YouTube subscribers, 9.2 billion global streams, and 3.5 billion official YouTube views.
She conceptualised and filmed a video for each song on her 2x platinum-certified debut album Cry Baby, which reached No. 1 on Billboard’s alternative albums chart and has received over 4.5 billion streams globally. These short films depicted the traumas and insecurities endured by the album’s protagonist, Cry Baby.
Every song on Cry Baby is RIAA certified Gold or higher as of 2020, including the 2X Platinum “Dollhouse” and Platinum “Pity Party,” “Carousel,” “Mad Hatter,” and “Soap.” Melanie’s sophomore album and film, K-12, debuted at #3 on the Billboard 200 Chart, #1 on the Billboard Alternative Album Chart, #1 on the Billboard Soundtrack Chart, and received a nomination for “Top Soundtrack” at the 2020 Billboard Music Awards.
The music of K-12 is a bright and distinct mash-up of low-key hip-hop, soulful pop, and indie-leaning electro. The universe presented in Cry Baby is expanded in K-12. Songs highlight the struggle to find a place to belong, whether within friendships, the physical environment, and romantically, through metaphor-rich lyrics.
even when assimilating into society appears to be a difficult task Melanie has released 13 song videos from her K-12 album, which have now received 355 million views cumulatively. Martinez also wrote, directed, and co-designed a 90-minute movie (also titled K-12) to complement the album, which combines the album’s music and replicates the themes and characters introduced.
The film, which was shot on location in Budapest, Hungary, centres on Cry Baby (Martinez) and a group of pupils who find themselves stuck in a horror house-style residential school. As they go through the typical grade school rites of passage—a lunchroom food fight, the embarrassment of gym class, a sinister romance, and courses taught by checked-out teachers.
They must devise a means to escape. K-12 was the sixth highest grossing film in US theatres on release day, September 3, 2019, with screenings in over 400 cinemas in 32 countries, in addition to generating over 91 million official YouTube views. Melanie completed the K-12 cycle with the publication of the After School EP, which has seven brand-new tracks (September 25, 2020).
In addition to acting as a solo EP, the new songs were added to K-12 to become K-12 (After School – Deluxe Edition). Cry Baby re-entered the Billboard 200 more than five years after its first release in 2020, powered by the worldwide Tik Tok fan favourite “Play Date.”
“Play Date” recently earned RIAA gold certification, and has over 900 million global streams. Along with the continued success of old favorites, Melanie is currently completing her second film screenplay, developing her second fragrance, and working in the studio on her third album.
About MakersPlace
MakersPlace is the premier NFT marketplace for digital art. Launched in 2018, MakersPlace utilizes blockchain technology to facilitate the sale of authentic, original digital artwork, ensuring rarity and ownership for both creators and collectors.
MakersPlace has emphasized accessibility since its inception, and has attracted a large mainstream audience as the first NFT marketplace to accept both cryptocurrency (ETH) and non-cryptocurrency (USD) payments, which it facilitates through crypto wallet and credit card transactions, respectively.
MakersPlace helped catapult digital art and NFTs onto the global stage, with the historic sale of Beeple’s Everydays: The First 5000 Days for $69.3 million in partnership with Christie’s auction house in March 2021 – the record price for any digital artwork.
